How Do You Know?

Estimated reading time: 1 minute

Are you ready to launch your project (product, passion or idea)?

One of the popular places where that question is being asked on a deep level is in the crowdfunding space.

And with good reason since a vast majority of crowdfunding projects launched on the popular funding platforms end up failing to attract little (or any) of the funds they seek.

What your average campaign project owner hasn’t realized yet is the biggest challenge they have isn’t with crowdfunding so much as it is with marketing their campaign before, during and after the launch.

Here’s a handy infographic via the FundRazr blog that may help you figure out if you’re ready to launch a crowdfunding campaign (or any other kind of campaign around a product, passion or idea).

And if you can’t give each point mentioned below an honest big thumbs up then it’s time to step back and figure out what the missing elements are before you launch.

Enjoy…

SEO, SMO or Both?

digital-content-alchemy-question-Mark-HornEstimated reading time: 03 minutes

Questions are always your key.

Keep asking because the real power is in the ask and not in the answers (but that is another post).

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Content Alchemy: eMail Intimacy

150-blue-cap-album-artListening time: 25 minutes 28 seconds
Estimated reading time: 01 minute

Is “intimacy” in your digital content vocabulary?

It should be. Especially when it comes to your conversations about eMail. Yes. eMail.

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Work You Love – Part 1

Estimated reading time: 02 minutes

Some work you love is just that. Work you love to do. If what you love to do pays you too, count yourself fortunate.

One of the double edged swords of being a business owner is how often you find yourself doing work you don’t love to do. At all.

When you first started out things were different. You were building up your clients. You were doing the work you started the business to do. That is where the bulk of your time and energy was invested.

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