How Do You Know?

Estimated reading time: 1 minute

Are you ready to launch your project (product, passion or idea)?

One of the popular places where that question is being asked on a deep level is in the crowdfunding space.

And with good reason since a vast majority of crowdfunding projects launched on the popular funding platforms end up failing to attract little (or any) of the funds they seek.

What your average campaign project owner hasn’t realized yet is the biggest challenge they have isn’t with crowdfunding so much as it is with marketing their campaign before, during and after the launch.

Here’s a handy infographic via the FundRazr blog that may help you figure out if you’re ready to launch a crowdfunding campaign (or any other kind of campaign around a product, passion or idea).

And if you can’t give each point mentioned below an honest big thumbs up then it’s time to step back and figure out what the missing elements are before you launch.

Enjoy…

SEO, SMO or Both?

digital-content-alchemy-question-Mark-HornEstimated reading time: 03 minutes

Questions are always your key.

Keep asking because the real power is in the ask and not in the answers (but that is another post).

[Read more…]

Relevant Research Revisited

001-digital-content-alchemy-how-to-video-seriesViewing time: 26 minutes 33 seconds
Estimated reading time: 01 minute

At altitude the air is thin. But when you catch that view there is no place you would rather be.

Your perspective is spectacular from way up there (both metaphorically and physically).

[Read more…]

Content Alchemy: Research Perspectives

150-blue-cap-album-artListening time: 24 minutes 12 seconds
Estimated reading time: 01 minute

Would you like to know if what you want to create is what someone is willing to pay for?

Research is key and doing effective research will make or break the secret you’re trying to unlock.

[Read more…]

Read the Feed (Listen Too)

001-digital-content-alchemy-how-to-video-seriesEstimated reading time: 01 minute
Viewing time: 10 minutes 31 seconds

Sometimes old school is the only way to go.

Not so long ago reading feeds was touted as a way to scan massive amounts of digital content via RSS (Real Simple Syndication).

[Read more…]