Start at Necessary

Sell-Our-Stuff-15-DaysEstimated reading time: 03 minutes

Here’s a favorite quote which often gets the tired marketer in me over the next steps with a project…

“Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.” ~ St. Francis of Assisi

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The “Them” or The “Us”?

Estimated reading time: 03 minutes

Something I’ve noticed lately is how easy it is to make the work we do more about us and less about them.

“Them” would be our clients or the prospects in our lead generation pipeline (in case you were wondering).

Yes. I’ve noticed this happens to me. I’ve also observed the behavior in others I hangout with. Usually it crops up, subtly at first, when I’m creating content or immersed in building out a strategy or system.

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