Reality Check

Estimated reading time: 05 minutes

There is something extremely satisfying in the process of bringing an eLearning course or a digital information product to the launch pad.

Juggling all the moving parts plus the discovery process of how parts fit with each other to accomplish an end result your One Person wants make the journey worthwhile.

As a digital media producer, the opportunity to experience moments of pure satisfaction and absolute frustration when creating your digital content are ever present.

You’re never certain if what you are making is going to work the way you might imagine it working in your minds eye.

At best you can only make a good guess or follow a hunch based on what you may have observed is needed in the marketplace you serve.

Ultimately the success, or lack of it, comes down to your end user and if your product solves a real challenge they find themselves identifying with.

This isn’t new is it?

Every time you set out to build or create a product or course, common denominators show up as questions that have to be answered with all the brutal truth you can muster.

You have homework to do unless you have decided to not let relevant research guide you in the production process.

Without the relevant research you will go ahead and create what you have to create without knowing if you’re creating viable solutions for actual challenges your audience recognizes.

If that is the way you want to go, then follow that path as the artist you are.

Realize though, that as an artist, the expression of your work may serve a much different purpose than the solving of someone elses challenges.

As an artist, what is important is to get your work out there with no regard for what others may need or want from your work.

And there is never anything wrong in producing your work from an artists perspective.

However an entrepreneur producer producing for solutions and offering those solutions to their audience to create revenue is a different story told in a different way than an artist producer often tells their story.

That’s all. Both are beautiful stories told with the honoring of creative flow. They’re simply different versions.

When you have an idea for a digital product, one common denominator question you must answer is which one of those two versions of the story do you choose to tell in the process?

Each version requires a different approach.

We’ll explore the basic strategy for the entrepreneur in the rest of this post. The story from the approach of the artist is another story for another post.

From the entrepreneur side only one thing matters. Is your idea of any value to the audience as a way to solve a challenge they may or may not be aware that they have?

That is the only question you have to answer to start with (and the faster you answer it, the better).

If it is a solution the audience wants, then you know to keep going.

If it is not something the audience resonates with then you know to stop and point your time, energy and resources in another direction.

Product production strategy is a simple one so strive to keep it simple because the illusion of complexity can appear instantly.

When it does, let the complex go.

Below is one basic product production strategy to get started with.

With skills, from start to launch for a digital product can happen in two weeks or less. If you are new to product creation, allow one month to three months to get your basic product completed.

1. The Brain Dump – Grab pen and paper and write down every idea you can think of for an information based product. Let the ideas flow until you have no more product ideas inside that noggin of yours.

Nothing is off limits. If it feels like a fit for your business, write it down. Placing a 20 minute time limit to get your Brain Dump done may help.

2. Choose Only One – From the Brain Dump list, start looking for only the ones you resonate with most from pure enjoyment or as something you’re frustrated by in your own work and create a second list.

From the shorter second list of resonators, pick one to start with. One is all you need. Keep all your other resonators to use later for other products.

3. Gather a Tribe – Without an audience, even a small one, you are going to create more work for yourself . It is time to start asking for input from your eMail list and your social networks.

You are testing for interest here so make your requests as private as possible. You’re asking questions. It is not Show & Tell time yet, it’s conversation time so ask, listen and notice who shows up.

4. Show & Tell – If your idea is of interest to any portion of your audience, things are moving right along. Time for more substantial results and to start producing your product related content.

Teaching and group training are excellent ways to generate content for your finished information product. Simply record all of your classes or digital training sessions and leverage them as digital gold.

5. Assemble, Launch, Sell – Now it is time to pull the moving parts together as an information product. Likely you have more content than needed so assemble your product with a less is more approach.

Other content produced may serve as bonus material or as content for other products you want to create. Either way your job now is to sell so go sell!

Has the complex already made it’s appearance known to you simply from reading through that basic strategy? It’s okay. It happens to all of us.

Yes, there are many more details that will need handled as you work through each of the five points described in the strategy.

Those details are best handled in the process of trying on the activity and not in the procrastination of getting ready to try.

You’re after results that can only be realized from the activity. Go try and then observe the result of the activity.

Activity results you receive are just like traffic signals telling you when to stop, go or proceed with caution.

Watch the signals, act accordingly and your digital products will deliver evergreen value to your audience and your business for many years to come.