Business Model Blues

Estimated reading time: 04 minutes

If you’ve been in the business of marketing your business for any time at all you’ve noticed the amount of confusion that often surfaces on a regular basis.

There are business terms with multiple meanings, fuzzy concepts and a whole lot of “Do as I say, not as I do” advice from any number of talking head experts.

Especially when marketing becomes part of the conversation.

One of the tactics I use to cut through confusion is to never assume and check in with an owner when marketing or content jargon start to show up.

That way we clear out any ugly ambiguities before they create muddy waters neither one of us can see through.

Those check ins are also indispensable when introducing a concept into the mix which may be new or less than familiar for an owner.

By asking an owner what a particular concept means to them before the discussion starts, the foundation of our profitable conversation begins to fall in place.

One of those topics where a lot of questions get asked before the value exchange emerges is around business models.

Business models are a topic I look forward to when it shows up in consulting conversations.

Many times it is also one topic I will act as the instigator for because business models, by nature, can be one the most ambiguous creatures that exist in any given business.

Owners often find themselves unaware or operating blindly when it comes to the model they’re using.

After all, if interested prospects are showing up to purchase products and services, and there is a profit at the end of the day, what more might an owner need or want?

However left to it’s own devices, much like a brand, a business model will become what it becomes without any influence, managing or input from the owner.

For a while that model functioning quietly in the background without accountability might work well without stewarding.

But not for long.

Usually business models allowed to evolve unchecked have a cluttered array of moving parts attached that steadily eat away at bottom line profits.

If a business model is something already growing within the structure of your business, regardless of attention given, doesn’t it make sense to give your business model some well deserved attention?

Of course it makes sense but therein lies your bigger challenge.

What care and feeding is needed to maintain and steward a healthy business model?

Looking at a business model structure that another business uses successfully may offer you some hope but it isn’t a long term solution.

You could search for a business model template to use as a plug and play option. But that is like looking for a needle in the haystack that never had a needle.

Working templates that actually work do not exist.

Why? Because there aren’t any cookie cutter solutions.

Every working business model is unique. Just like every business is unique. Including yours.

Yes. There may be common threads you see in other models similar to what you use, but they are only common threads and not an etched in stone strategy to deliver duplicate results.

Your business model is nothing more than a sum total of the moving parts within your business that work together to bring revenue through your front door.

Yes it is easy to hit information overload when trying to look at all those revenue moving parts as one big picture.

However the best solution for making sense of your business model blues is easier than you think.

Start simple and stay simple by first being aware that you already have a business model up and running in your business (even if you think you don’t).

Awareness brings recognition.

By paying attention your awareness will begin to reveal the big picture a little at a time.

Once you begin to see eye level components as the small parts they really are, easy decisions can be made about what serves and what does not.

Too many times as owners we (as in you and me) want the parts that make up our businesses handled once then categorized as done. Never needing touched again.

Business models are a perfect example of this.

They’re something we would like handled as done deals and put on the shelf to function flawlessly forever.

But business models are not that kind of system. For that matter there isn’t anything in your business which is that kind of system.

Take the time to simply be aware of your business model and realize nothing worthwhile for your business success is ever static.

Business is by nature fluid and needs to be allowed to flow.

Models are yours to create. Sure there is help available but at the end of the day, you are the one doing the creating.

Remember too that empires and Universes won’t get built in a day.

Give yourself the gift of as much time as it takes and above all, stay aware.