Social Platform Re…?

people-laptopsEstimated reading time: 04 minutes

To say online social spaces are awkward platforms to play in would be an under statement.

Then there’s the whole time suck you can allow social networks to become.

Even the task of managing social accounts (personal or business) can get awkward and take precious time from the work you love to do.

One way to handle what appears to be an almost daily necessity of being seen on those social landscapes is to manage the reasons you’re on them.

Yes. Re-evaluate the reasons you’re on social media.

What if you decided today, right this moment, that you would only log in on Facebook, TwitterG+, LinkedIn or any of the other platforms if you had a purpose?

Better yet, how about re-evaluating your business purpose on the social networks?

Does your social media business purpose require something important enough to post or share or do that in the laser focused view on your business, may actually return a measurable result?

Rethink this; Managing yourself is the real task here not managing the social networks.

Retool your social media efforts by doing something unusual with your social footprint.

Perhaps take a relaxing vacation from all the activities you do in the social networks for a few days, a week, a month or longer.

I know that sounds drastic but it is worth testing. Just be aware that those dreaded “what if” downsides to your social hiatus may begin to haunt you quickly.

Questions like if you’ll be missed or not, will not being there hurt your revenues and many other fear based responses that just the thought of unplugging can bring.

Not ready to unplug yet?

No problem. You can still unplug without unplugging by re-evaluating and scaling back gently.

You can scale back the time you invest on a platform and how many platforms you are active on to free up resources (time, energy and money).

Try gifting yourself twenty minutes to get all your bases covered on the networks of choice.

Make it a challenge to get in and get out of all of the platforms you use in that daily twenty minute window.

That’s about five minutes each in up to four social platforms and if you’re on more than four then scale back to four or less.

Yes I know five minutes doesn’t feel like enough time, but it is. Try it.

Another place where you can gain time is with what content you share.

Since social is all about other people, try sharing their content nine out of ten times you share. Same thing works for sharing someones re-share.

Only make one share about your work for every ten total shares you make. Finding and sharing great content created by others is useful to you and your social connections.

And if you are like me, you probably run across dozens of pieces of interesting content online as you work. Bookmark then share and re-share those content treasures you find.

Reinforcing the value of content created by others is powerful in the eyes of others (and it is a nice thing to do too).

Here’s something to try in the social networks directly related to your business.

Instead of sharing a single piece of content over all of the social landscapes, I choose and share specific content pieces from others in specific social backyards.

Look at each social media platform as an individual backyard that is part of the much larger social landscape online.

Each platform is different with it’s own unique personality and flavor. So does it make sense to treat each one the same way with the same content you already shared somewhere else?

My connections often duplicate over the various platforms and I want my connections to enjoy the variety of the things I feel are worthy and valuable enough to share.

That way if I share something on LinkedIn and a contact there is also connected with me on G+, they’ll see a different content piece shared from me on G+.

Make sense? It beats the heck out of seeing one person share the same thing on every platform they use. You’ve seen connections do this haven’t you.

Be different. Do what others don’t do. You will be seen, noticed and remembered more.

It’s worth testing.

And when a re-entry is required after a day, week, month or several month long social media sabbatical awkward goes out the window.

With a fresh perspective, you will see more than you ever have seen before.

If the sabbatical approach isn’t in your future, try on a different way of managing what you share, how you share and where.

Let go of any online emotional ties you have to any of the social media networks you use (they’re all just so many electrons anyway).

Try something uncommon. Maybe even a little awkward next time you meet up at your social water coolers of choice.