Give More to Give More

Estimated reading time: 03 minutes

Bells and whistles often appear to be the drivers many businesses use to market their products and services.

Oh look! A shiny object here, a shiny object there!

It is easy to get caught up in the constant flow of promoting what you offer.

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The “Them” or The “Us”?

Estimated reading time: 03 minutes

Something I’ve noticed lately is how easy it is to make the work we do more about us and less about them.

“Them” would be our clients or the prospects in our lead generation pipeline (in case you were wondering).

Yes. I’ve noticed this happens to me. I’ve also observed the behavior in others I hangout with. Usually it crops up, subtly at first, when I’m creating content or immersed in building out a strategy or system.

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